Accenture, the silent partner raking in $500 million a year from Facebook

www. Thelivenewz,com

www. Thelivenewz,com

Julie Sweet, the recently appointed chief executive of global consulting firm Accenture, held a meeting with top managers in 2019.  She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook?Accenture has been at odds for years about a specific duty it did for the social network. Thousands of full-time staff and contractors worked eight-hour shifts to go through Facebook's most offensive posts,

Which included photographs, videos, and messages about suicides, beheadings, and sexual activities, in order to prevent them from propagating online.Some of the Accenture employees said they had developed sadness, anxiety, and paranoia after reviewing hundreds of Facebook posts in a single shift. One worker in the United States had filed a class-action lawsuit in protest of the working conditions. Accenture was linked to the gruesome work in the news.

As a result, Sweet had requested a review to talk about the mounting ethical, legal, and reputational threats.Attendees said she and Ellyn Shook, Accenture's head of human resources, expressed concerns about the psychological toll of the work for Facebook and the firm's reputation at the conference in Washington. Some of the people in charge of the Facebook account said that the issues could be resolved.

They claimed that the social media platform was just too profitable a client to lose. The meeting came to a halt without a resolution.Facebook and Accenture have rarely discussed their partnership or even acknowledged that they collaborate. Their covert relationship, however, is at the heart of the world's largest social media company's endeavour to remove itself from its most destructive area of business.

Source: Money Control



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