Amul MD asks PETA
PETA, the People for the Ethical Treatment of Animals, asked Amul, India to produce Vegan milk rather than dairy milk. The American Animal Rights organization intended to ask the India-based dairy firm to adopt the market's current trend, therefore asking to go vegan. PETA in a letter written to MD RS Sodhi "to benefit from the booming vegan food and milk market."
"Will they give livelihood to 100 million dairy farmers (70% landless)? Who will pay for their children's school fees? How many can afford expensive lab-manufactured factory food made out of chemicals and synthetic vitamins?" Sodhi tweeted in reply.
The MD also said, "switching over to vegan milk will make an essential commodity unaffordable for the middle class who will not be able to afford vegan milk; PETA wants Amul to snatch livelihood of 100 million poor farmers and hand over its all resources built-in 75 years with farmers' money to market genetically modified Soya of rich MNC at exorbitant prices, which the average lower middle class can't afford," he added.
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