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Chinese sportswear manufacturer Li Ning has been rejected by the Indian Olympic Association (IOA) as their official partner for their uniform, which cites popular feeling in the nation.
Since 20 Indian troops were massacred in a battle with Chinese forces last year, along the Himalayan frontier, Chinese enterprises have had to deal with a backlash in India.
The IOA then chose to examine its connection with Li Ning following the Tokyo Games. It had only been six days since the Chinese company's Olympic kits were revealed, yet it was taken down late Tuesday out of respect for out for "sentiments of the people of the country."
"We are aware of the emotions of our fans and we ... have decided that we will withdraw from our existing contract with an apparel sponsor," a statement by IOA President Narinder Batra and Secretary General Rajeev Mehta.
"Our athletes, coaches, and support staff will wear unbranded apparel."
Representatives of Li Ning's India were not available for comment immediately. The IOA has declared that it does not want the question of who distracted the uniforms. "As it is, they have all been challenged by the pandemic over the past year and a quarter and we want them to be not distracted."
"We would like our athletes to be able to train and compete without having to answer questions about the apparel brand," added.
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