Flash sales on E-Commerce site might not be banned as the rules are not yet set said centre

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On Tuesday the government is that flash sales on E-Commerce sites would not be banned, but strict actions will be taken against the fraudulent e-tailers based on the consumer complaints but until now no rules and criterias are kept set." We are not going to seek disclosure of flash sales.

We are with sales that benefit maximum consumers. If someone wants to complain, there should at least be a provision," said Nidhi Khare, Additional Secretary in the Consumer Affairs Ministry." We will take action on fraudulent flash sales if we receive any complaints or CCPA (Central Consumer Protection Authority) can take Suo moto cognizance," she said.

Hence, the government assured that such kind of sales which benefit a huge mass of consumers will keep happening but alongside strict measures will be taken against the fraudulent sellers so that a fair competition can be established in the market.

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