Ola Electric scooter
The response to Ola Electric's decision to open a purchase window for its S1 and S1 Pro electric scooters has been tremendous. Ola Electric CEO Bhavish Aggarwal stated on Twitter that the company had sold e-scooters worth Rs 600 crore in a single day since the online purchase window opened on Wednesday.
Since the sale window opened on Wednesday night, Ola Electric and Aggarwal said that the firm had sold four units of their e-scooters every second. Aggarwal further stated that the units may be sold out shortly. On Thursday, Aggarwal in a blog post highlighted how the single-day sales volumes, in value terms, was ‘more than what the whole 2W industry sells in a day.’
Ola Electric has successfully generated a lot of hype around its initial product by highlighting its range, features, performance, and other parameters. The Ola S1 is priced at Rs. 1 lakh, while the S1 Pro is priced at Rs. 1.30 lakh. These costs are ex-showroom and will vary by state depending on available incentives.
The Ola S1 has a range of 120 kilometres, while the S1 Pro has a range of 180 kms. Other variations between the two trims also include colour possibilities on the S1 Pro - a total of ten - a higher top speed of 115 kmph, and a larger battery pack. Ola Electric follows a direct-to-home sales strategy and does not have any physical locations. Test rides and unit deliveries will begin in October, and Ola Electric has partnered with a number of financial institutions to provide loans and EMIs. The booking fee and any advance payments are refundable until the unit is sent from the firm's plant in Tamil Nadu to a customer's address, according to the company.
There's a lot of stuff going on in the Ola Electric factory too though. The facility, dubbed Future Factory, is intended to be the world's largest for e-scooters and will employ 10,000 women, making it the world's largest factory run entirely by women. The Ola Future Factory is expected to produce two million units per year when operational. The facility will serve as a distribution center for units destined for both the domestic and global markets.
Source: HT Auto
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