Jennifer Aniston introduces a new beauty brand

Jennifer Aniston introduces a new beauty brand

Jennifer Aniston introduces a new beauty brand

Hollywood actress and famous friend Jennifer Aniston just launched her beauty brand. With the introduction of the hair care brand LolaVie, the actress ventured into the hair care industry.

Who would have thought that the actress who made headlines with one of the most iconic hairstyles of the 90s with "The Rachel" hairstyle, would one day teach her fans to follow those curls. There are reports that with her own brand, Jennifer wants to share her hair secrets with her fans.

She took to Instagram to drop news about the brand, she wrote, Hi world! Meet @LolaVie 👋🏼 This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you. So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. 🐶🐾 Our very first product releases today, but there’s so much more to come. In the meantime... Enjoy!! ❤️😘 "

Aniston introduced LolaVie with the launch of its first product, Glossing Detangler. The brand's official Instagram page shared the news,  "Today LolaVie officially launches - a little idea from @jenniferaniston that evolved into a line made to help your hair feel healthy and look effortless. Our products are made with plant-based, naturally-derived ingredients -- and WITHOUT parabens, silicones, sulfates, phthalates, and gluten... and of course we are vegan and CRUELTY-FREE."

"Our first product, The Glossing Detangler, is officially available today (tap!) - but there's SO much more to come. We can't wait to hear what you think. #LolaLove," the post concluded.

In an interview with People magazine, Jennifer said, "I've been working on this for quite a long time," the 'Morning Show' actor shared the week before revealing her first product to the world. "I got the bug [to go] behind the curtain and figure out development of hair products years ago," she added.

To launch the brand, Aniston enlisted the help of Amy Sachs and Joel Ronkin, who developed some of their fragrances. You are now her co-founder of LolaVie.

To launch the brand, Aniston enlisted the help of Amy Sachs and Joel Ronkin, who developed some of their fragrances. You are now her co-founder of LolaVie.

Aniston was inspired by the brand's name from the early years in California. She said, "When I [arrived] and bought my very first car, a used car, somebody said to me, 'What did you name it?' And I looked at them and I went, 'Is that something you do?' And they were like, 'Uh, yeah!' So I named my car Lola on the spot. Maybe it's because I love that song [Sarah Vaughan's "Whatever Lola Wants"]. Then every time I'd come over, they'd be like, 'Lola's here'. So it just kind of became a name that I was called whenever I showed up [somewhere]."

Aniston opted for a classic black packaging for a timeless and sophisticated look. In the area of ​​product development, she had several goals, including: "How can we give hair that is really damaged and goes through the wear and tear that mine has gone through nourishment?" she says. "That's what we focused on we were all very particular about. It just had to be absolutely perfect."

The most interesting thing about Aniston's hair care line is that she tested it on herself and her friends. "Every time we'd have a new formula, I would hand it out to my friends because they have all different kinds of hair, and it was really nice to get feedback from them," she said.

The result: a vegan and cruelty-free formula with natural ingredients (the most important of which is chia seed repair) and free from gluten, parabens, preservatives, phthalates, silicones and sulfates.

Aniston plans to launch more hair products when they meet their standards, saying this is just the beginning of her beauty dreams.

"Right now it's hair, but there are all sorts of ideas cooking in my brain. I don't see any limits to anything," she concluded.



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