Tata Group in talks to obtain fitness startup Cult.fit: Report

Cure.fit was recently renamed as Cult.fit

Cure.fit was recently renamed as Cult.fit

Tata Group is in talks to obtain health and fitness startup Cure.fit which was recently renamed as Cult.fit. The group is also planning to bring on board Cult.fit founder Mukesh Bansal with a leadership role in Tata's digital business.

Bansal has been with Cult.fit for five years, he is the co-founder of Myntra. Mukesh Bansal and Ankit Nagori, senior executive of Flipkart co-founded the venture. Various services and gyms are offered by Cult.fit and online therapy under mind.fit. Healthy food from hotels and restaurants can be accessed by eat.fit. Cult.fit provides consultation with dieticians and lab tests at home.

 The information by the known people stated "Bansal could possibly get a wider role in Tata’s digital businesses, including those in which it recently picked up majority stake, such as BigBasket and 1 mg. The discussions are still not final, and the terms may change."

For its aspiring app and a bigger digital play, Cult.fit will set with Tata Group's plan. 

According to the report, Cult.fit has raised around $418 million and was valued at around $800 million. The startup money has been raised by Temasek, Accel, and Kalaari Capital.



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